For gaining a more realistic understanding of digital markets, creators and consumers, new instruments are needed to measure and structure sales. And we deserve some novel ideas to grasp how ebooks, self-publishing, audio, streaming and ‘Studio’ platforms relate and compete:

  • The new “European eBook Barometer” is a unique collaborative effort for sharing deep sales data and analysis for Germany, Italy The Netherlands and Spain. Check a free download here;
  • The wide strategic panorama of our White Paper, “eBook 2018: Phase 02here makes sense of how multiple formats, competing business models and distribution channels, and entirely new players struggle with the new preferences of the consumers.

Digital consumer books multiply their appearances, dissemination channels and business models. The eBook barometer and the strategy White Paper Phase 02 provide orientation in the digital market environment.

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I thought at first to be ambivalent with regard to today’s vote of the European Parliament to pass new – and highly disputed – legislation on copyright. But the more I re-cap, the more certain I am:

Hardly any author – or creator – will earn an extra dime from a future “ancillary copyright” (‘Leistungsschutzrecht in German, where that concept originated from), given the typical author contracts with publishers; and second, as importantly, it will create yet another big burden, and risk factor, to any smaller, or non-profit, web content platform, which hosts “significant” amounts of content that they necessarily will want to “promote” – which is the new formula in the proposal that has been approved today by the European Parliament.

So the debate about fundamental rules of conduct in the digital sphere became, more than ever before, a game limited to the ‘big boys’, like big traditional media, big Internet platforms, and big politics.

The rest of us may hope for a few softening amendments between now and the final vote in January 2019. Yet we will be expected to stay still, and wait for such benevolent gestures from behind the sidelines.

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John Sargent, CEO at Macmillan

Join us at Frankfurt Book Fair CEOTalk with @MacmillanUSA CEO John Sargent to discuss international #publishing industry trends and #Global50 Ranking on Oct10 (see details in German here and English here) @wischenbart #fbm18 @panmacmillan @livreshebdo @PublishersWkly @publishnews @buchreport

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