What are book statistics good for: Why in times of change, having a road map is critical.
March 15, 2018 by ruediger
Publishers are challenged by declining book markets, a changing readership drifting away from books, as much as new competition from other content and formats – AND by the messy data that are available to build a realistic assessment of what is going on in the first place. And yet, book statistics are seen as a fairly exotic topic.
In a brand new article in the journal Logos , together with three dear colleagues, Angus Philips of Oxford Brooks, Adriaan van der Weel of Leiden and Miha Kovac of Ljubljana University, we argue why those numbers on books are key to developing a road map for navigating the current transformation, and how better statistics for a broad set of stakeholders – including publishers, booksellers, librarians, policy makers, media and educators – can be generated.
Brill > Logos, vol. 28/4 – https://brill.com/logosÂ
Direct link to purchase article at Brill Online shop.
About Facebook, when considered as today’s leading mass medium. Calling for a political debate.
March 12, 2018 by ruediger
Why not a public parliamentary hearing on the new role of tech giants Facebook, Twitter and Google, as they have developed into today’s leading mass media? In the view of hate mails, fake accounts and bought campaigns, a new approach is necessary, by bringing the tech firms into a direct discussion with governments, about their political responsibility – instead of simply turning them into technical censors.
You may also be interested in thoughts about regulating the tech ecosystems by Sir Tim Berners-Lee.
“The ebook is a stupid product”, says Arnaud Nourry of Hachette. I agree.
February 20, 2018 by ruediger
Of course he is right. And our dear colleagues of the French publishing trade news site of ActualittĂ© are plain wrong by interpreting the statement as a “missile” against e-books.
As we have already emphasized earlier, no great ideas have been added over the past 10 years, since the introduction of the first Kindle. It is also fairly shortsighted to argue that books are not supposed to have any features aside from profiding a clean page layout and typography, and eventually a nice cover. Oddly, only these simple books, offering a quick read of suspence, or romance, or fantasy, have been turned successfully into electronic reading stuff.Â For everything else, again in the words of Nourry, “we as publishers,Â have not done a great job going digital.”
Indeed. Take the example of travel literature for a growing global tourism industry, as was noted by Philip Jones in The Bookseller. The sector is expanding. But it was not the publishers who brought in the harvest from the extended demand for information, from sightseeing guide, to hotel and restaurant suggestions, and all the many related services. Instead the extra revenue was gobbled up by platforms like TripAdvisor or Google.
The same is true for learning. Several hundreds of million people across many countries on all continents have risen to an at least modest middle class life, which includes higher aspirations for their children’s education. Yet, educational publishing has not re-invented itself to be fit for the new opportunities.
Theoretically, e-books would offer amazing opportunities for any kind of niche publishing, as an e-book can be effectively created on any laptop computer, then distributed over the Internet, and promoted to specialized target audiences via social media all over the planet.
The same applies for small markets, like small linguistic communities or countries. Or the big populations in regions with little purchasing power. E-books can be cheap, as is demonstrated by astounding organizations such as Worldreader.
But honestly, outside of romance fiction, how many such innovative approaches from publishers would you be able to name? Aside from the Canadian author and reading community WattpadÂ – which, incidentally partners with Hachette.
Countless innovative opportunities are lost by publishers in these, and many similar cases.
I realize that I may be a little unfair to those publishers. Because the technical format, the platforms for creation and distribution, and the technical offerings to read anytime, anywhere, conveniently, on a screen, have not been created by publishers, but by tech companies, from Amazon all the way down to programmers doing a little open source application for organizing e-books, likeÂ Calibre.Â How poor do their improvements over one decade compare to, say, smartphones! And hardly anyone, aside from readers, has cared.
Perhaps this is the core challenge to the publishers today: How can this slide be reversed, so that, once again, book people and innovative minds care again about each other! A big challenge it is.