Preparing for Frankfurt? Refresh your data & insights with our reports!
October 5, 2015 by admin
To get the best out of your conversations at the book fair, check out the latest industry statistics and analysis from our research.
Find ourÂ 2 free Frankfurt white papers, on international market developments, and how multipleÂ content media impactÂ publishing:
- The Business of Books 2015:
Key data on markets and developments in Europe, UK and US, Brazil,Â China, Russia, Indonesia, and what this teaches us on the new complexities in publishing. Frankfurt white paper 01, free download here.
- Beyond Books:
Mobile, smartphones, competition from other content media, collaborative creation, and what you must know about these trends for your business.Â Frankfurt white paper 02, free downloadÂ here.
- Why most ebook predictions got it so wrong:
A podcast with the Copyright Clearance Center here.
- The big picture:
The Global eBook report 2015 (in case you haven’t your copy already).
See you in Frankfurt!
A debate on strategic developments in publishing â€“ including notably consolidation, digital integration, and globalization as well as the specific challenges and opportunities for independent publishing houses in that challenging context -, will be presented by Livres Hebdo (France), with Bookdao (China), The Bookseller (United Kingdom), buchreport (Germany), PublishNews Brazil (Brazil), Publishers Weekly (USA), and the Frankfurt Book Fair Business Club, featuring the Global Ranking of the Publishing Industry 2015. The talk will be moderated by RĂĽdiger Wischenbart.
Thursday October 15, 2015, from 14:00 to 15:00
Frankfurt Book Fair, Hall 4.2, Room Dimension, Frankfurt Book Fair Business Club.
While the largest international media and publishing giants often grab the industryâ€™s headlines, many of the successful new voices are discovered and brought to readers by independents. Across all the diversity of markets and cultures, independent publishers have shown a knack for identifying new talent, developing rich and unique catalogues, and enriching the book industry by their original endeavors.
At the Thursday Frankfurt CEO Talks 2015, two outstanding independent publishers from two hugely different markets and backgrounds – Andrew Franklin, founder and Managing Director of Profile Books (UK), and Marcos Pereira, founder and CEO of Editora Sextante (Brazil) â€“ will discuss their experiences.
Andrew Franklin launched Profile Books â€śon April Foolâ€™s Day in 1996â€ť to â€śpublish stimulating non-fiction in a wide range of fields, including history, business and economics, science and biography, with a sprinkling of humour.â€ť The houseâ€™s long list of bestsellers includes Alan Bennett, Simon Garfield’s Just My Type and, of course, Lynne Truss’s Eats, Shoots and Leaves. In 2015, a Tuskar Rock book, Seiobo There Below by LĂˇszlĂł Krasznahorkai, won the Man Booker International Prize. Profile Books is based in London, and publishes around 120 books a year, and has 40 employees. (More at https://profilebooks.com/about-profile-books)
Marcos Pereira is the founder and CEO of Editora Sextante, a Rio de Janeiro-based publishing house, situated at one of Brazilâ€™s most sought-after addresses. The company initially specialized in self-help, and more commercial titles at low prices, while always keeping the production standards at a high level. But with the Brazilian translation of The Da Vinci Code, Sextante moved into fiction. Sextante also holds a 50% stake in Editora IntrĂnseca, a notorious publisher for global as well as domestic bestsellers. Pereiraâ€™s personal credo is to operate a publishing house â€śthat believes in the access to reading.â€ť
Frankfurt CEO Talk with Arnaud Nourry &Â Global Ranking of the Publishing Industry 2015
September 23, 2015 by admin
Join us for a debate on global publishing trends with the CEO of Hachette, Arnaud Nourry.
Get your copy of the full Global Ranking 2015 now.
Since 2007, the Global Ranking of the Publishing Industry is the standard reference for the international development of the book business. Find the full report, with key data, analysis and detailed company profiles of all 56 listed publishing groups here.
On the backdrop of the Ranking’s findings, the CEO Talks at the Frankfurt Book Fair provide first hands insights from major industry leaders.
Wednesday, 14 Oct 2015, 2.00 to 3.00 pm, Hall 4.2 Room Dimension. Register here.
An initiative by Livres Hebdo (France), co-published by BookDao (China), buchreport (Germany), The Bookseller (UK), Publishers’ Weekly (US) and PublishNews (Brazil), in partnership with the Frankfurt Book Fair, researched and presented by Ruediger Wischenbart Content and Consulting.
Not one prediction about ebooks has been correct so far. Why? A summer rant.
July 20, 2015 by admin
Let’s face the simple truth: Not one prediction about ebooks (as far as I know) has been correct so far:
No, ebooks will NOT go away any time soon. But no, again, they will not replace printed books, not even mass paperbacks, within a decade or so.
Thus far, ebooks have strongly impacted only on some markets: English language (US, UK), and genre fiction (big fiction bestsellers, fantasy, romance, young adult) – and ebooks helped propel self-publishing.
Interestingly, in the various – and very diverse – Non-English markets of Europe, ebooks have stalled early on, in a very different pattern from US or UK. But strangely, they behaved remarkably similar for those niches of genre fiction and blockbuster novels (and found plenty of people downloading those in English, and not, say, in Slovenian or Dutch translations).
Publishers, particularly in Europe, have had their hand in all this, by keeping prices high, and by believing in the gospel of iron cast copyright protection technology (DRM).
Now several of the big companies start learning lesson 01: They abandon hard DRM, and replace it by water marking – to get “rid of a road block” (phrases buchreport, reporting on HoltzbrinckÂ giving up hard DRM for Germany, following suit after Bonnier had decided likewise in June, and a growing number of others before that). In Italy or Scandinavia, hard DRM has had no strong showing from the beginning almost.
My personal list of ebook headaches
Every time I purchase a (non Kindle/Amazon) ebook (because I dislike those walled gardens), I firmly struggle, and hate, the lack of usability on ANY of the major ebook platforms I tend to use. Here are some real life examples:
- Kobo has (for me) a terrible search engine, as it makes some kind of a difference for me with an Austrian account (as opposed, it seems, to what they have for a German user – argh!!!). Behind that riddle seems to sit a mix of territorial rights and bad meta data -Â which doesn’t help me a lot, I must say;
- Ebook.de has a search engine and shop environment which together seem to visualize every step of development and changing partnerships thatÂ the platformÂ has had to serve in the past several years – and even getting a title into a bookmark list, instead of the buy basket takes a little adventure in figuring out how, and why, a function changes names along the process;
- Direct purchases at notably British publishers’ websites often confrontÂ the mysterious red lines of territorial rights;
- Buying a French book teaches you a thorough lesson about how France wants to be different – it works in the end, but you better bring some time, and all your wits and persistence.
I assume you do NOT want me to go on and on and on.
Perhaps I am not the only one who got frustrated. Many a reader may have had enough – and a number hasÂ moved overÂ toÂ more easy-to-use piracy offerings. Not necessarily because they want “to steal the book“. But because … well, I do not want to entering guessing either.
Here is my main concern: We simply do not know.
We learn about a drop in ebook sales of 2.5% in the US (AAP StatShot, quoted in Publishers Weekly). But what does this mean? Again a few exemplary thoughts:
We know how unevenly ebook sales are across genres, but also publishers. From Europe, I know that ebooks seem to privilege massively the biggest houses, plus a few more publishers who really drive digital.
In Germany, a few independent houses (Luebbe, Aufbau) report that their ebook revenue share isÂ over 15%. Even in ebook agnostic France, a few romance and erotica specialists claim strong digital sales, and we know that a few blockbuster memoirs found their way well onto readers’ screens, albeit through illegal downloads.
For Germany, or France, we still do not have any meaningful break out numbers, by genre, or monthly developments, but only broad overall figures for, supposedly, all of “trade” or consumer publishing, which are basically meaningless. We do not even know, for the industry, the part that year end holiday sales play, for digital sales. And the same applies toÂ any other EU market aside from the UK.
Which also means that we have no idea whatsoever of the real impact of piracy on (p&e) book sales. We simply don’t know. (Just as a thought experiment: Are illegal sales curbing down mostly niche titles, available on highly proficient illegal platforms, and are particularlyÂ harmful to diversity of titles published by those specialist copyright holders? Or Â are the mostly a nuisanceÂ toÂ blockbuster fiction and their ‘Big Houses‘ publishers? Or is the leakage paramount? We don’t know.)
What I could see in fact, through our research, is a pretty staggering increase in page visits at major piracy sites across European markets, and both their usability as well as the mounting emphasis fromÂ these sites (they pretend, seriously, to foster ‘reading culture’) which are obviously wellÂ echoed by readers. Not by nerds or hackers, but by the most serious, ambitious page devouring folks!)
We have documented some of this in the Global eBook report 2015, and plan for some updates, notably on pricing and on piracy, for autumnÂ 2015.
But here areÂ already aÂ few anticipating thoughts:
Ebooks are NOT aÂ marginal bug in the book publishing system, as a market share (in Europe) of overall 2, 3 or 4% of all consumer sales might indicate. Ebooks interfere with the entire system, as they impact on a number of very sensitive points, by exercising significant leverage.
Most prominently, they work most directly with all kinds of particularly dedicated consumers who specialize heavily on one niche, who read much more than average, etc.
Second, ebooks set a precedent for many more readers, by bringing the ‘book‘ (that previously ‘special‘ thing) on par with all other media content, which literally trains readers at comparing their pricing as well as the convenience of access, and – very important for the cultural classes – their ‘symbolic status‘, with other formats, other content and media, on whichÂ they spend time and money.
Third, when the new ‘user experience‘ with books compares poorly with other stuff, the next exit might be a piracy site.
I made an effort of not mentioning the Amazon factor so far in that lengthy story. But here it enters the stage, unavoidably. The ‘A-impact‘ is perhaps not primarily what Amazon is blamed for, its tax-optimizing habits, or its tough negotiations with publishers over margins. Amazon’s main threat comes probably from their offer of being “the other“ – who claims to re-invent the future of books and reading, and of all other digital media content anyway. Which is also arguably Amazon’s softest spot: Imagine from how many sides and anglesÂ new challengers can – and will! – come in. Amazon’s future is all but secured.
For the old world publishers, who today struggle with the first wave of change, this comes with little relief. But it sure carries a simple lesson:
Ebooks are complicated. They look small, even marginal in many places. But we see how a huge, old dyke at once gets many little leaks, and readers’ attention held back for long by that dyke, is curiously exploring all the other leads around.
Publishers, if they want to survive, and fix their dyke, will better learn the tricks of ebooks quickly. Not for today’s minimal revenue share, or flattening growth curve. But to remain their readers’ best choice tomorrow, again.
This survey of the 57 largest (book) publishing corporations worldwide, with a combined revenues from publishing of 53,328 mâ‚¬, tracks the evolution of the global business of books in its transformation between digitalization, globalization and consolidation.
The study, which has been updated annually since 2007, encompasses scientific and professional, educational and consumer publishing.
An initiative by Livres Hebdo, this annual snapshot of the global book business has been updated every year since 2007, and is co-published by Bookdao, China, The Bookseller, UK, buchreport, Germany, Publishers Weekly, USA, and PublishNews Brazil. It has been researched by RĂĽdiger Wischenbart Content and Consulting.
A summary of findings 2015 can be downloaded here.
Global eBook report partnering with Electric Book Fair Berlin with special discount!
June 16, 2015 by admin
The new generation of digital entrepreneurs and activists are preparing for an “Electric Afternoon“, atÂ Colonia Nova, Berlin-NeukĂ¶lln.
We celebrate the event with the best that we can offer: Good & fresh information on ebooks.
For a short time, the Global eBook report will be available for the puzzling amount of only â‚¬10 (instead of usually â‚¬15) at www.global-ebook.com
Have fun, be electric & eclectic.
Join the Electric Book Fair and read the Global eBook report 2015!
It all started with hosting a ping pong tournament and players in the early 1970s, recalled Steve Orlins, who in fact had been personally involved in the early negotiations to resume diplomatic relations between the US and China some four decades ago. Today, Orlins is president of the National Committee of United States China Relations, with Henry Kissinger still its vice-president, sending a welcome note to the BookExpo America Global Market Forum China, which we kicked off todayÂ in New York.
China has sent a delegation 500 strong delegation, including over 100 publishers, for meeting their US peers, and engage in professional conversations on how to further develop exchanges between the book professionals of the two largest book markets worldwide.
Together, the US and China book markets account for some 40 percent of the worldwide trade in books and publications, as Jonathan Nowell of Nielsen BookScan reminded the audience in the first of five “Forums” exploring the state of the industry in the two countries, quoting statistics that we had researched a year ago.
Nowell was joined by an illustrious round of speakers including Wu Shangzhi, the Chinese Vice-Minister for publishing (GAPP), Wu Xiaoping and Li Yan, respectively president and vice-president of two of the largest Chinese publishing groups, Phoenix and China Publishing Group, Tom Allen, president of the American Association of Publishers, Richard Charkin, president of the International Publishers Association and CEO of UK publisher Bloomesbury, Russel Grandinetti, SVP of Amazon Kindle, Clay Stobaugh, EVP of Wiley (which operates in China since 1979!), Jo Lusby, MD North Asia for Penguin Random House, who had set up shop for Penguin exactly 10 years ago, Rick Joyce, CMO at Perseus, as well as my co-moderator George Slowik, president of Publishers Weekly.
These two panel debates were setting the tone for further discussions, on digital publishing, literary translation, educational publishing and reading promotion in the next few days which I had been preparing together for BEA, with tremendous support from teams in Beijing and at BEA in the US.
In fact, together with BEA’s director Steve Rosato, and his predecessor Lance Fensterman, we had started to work on this project a number of years ago.
Today, all these pieces got together into a great event, and, to be honest, with a deep breath of relief. It cannot be an easy feat to set the stage for such a complex conversation, and I am sure, the various debates will follow suit on that beginning in the weeks and months ahead, with discussions on business as well as debates between different cultures and agendas. I am certain that this was a fruitful start.
The Global eBook report – your reference and guide on the evolution of ebook markets internationally:
ProvidingÂ compact data and analysis, with comparative charts and tables for over 25 leading publishing markets (US, UK, Europe, Brazil, China, India, Russia), summarizing recent developments and debates, including on global players (Amazon, Apple et al.), ebook pricing strategies, piracy, and key trends (e.g. an overview on new book flat-rate services, DRM policies, or self-publishing). Available in PDF, ePub and Kindle formats.
For details and direct purchase at only â‚¬15, go to www.global-ebook.comÂ .
Selected findings, with data and insights, will be discussed here over the weeks to come. For alerts, follow us on Twitter @wischenbart.
Publishers’ Forum 2015: Find videos on key notes and debates and download presentations
May 17, 2015 by admin
The Publishers’ Forum in Berlin in April 2015 has brought together over 260 book professionals from Germany, the United Kingdom, the US, Sweden, Poland, Italy Â and a few more places, to debating “How to reconstruct publishing“.
It was a lively two days, with topics ranging from finance – “Strategy & Money” – Â to cross media – “Publishing goes Pop” as illustrated in the picture featuring, from left to right, Michael Bhaskar (Canelo) , Lance Fensertman (ReedPop), Nathan Hull (Mofibo) and Andy Gall (Red Bull Media House).
But as of now, preparations have already began for Publishers’ Forum 2016, which will be held on April 28 & 29. Save the date, and stay tuned at www.publishers-forum.comÂ and on twitter at @PublishersForum !
Three reasons the Publishers’ Forum in Berlin is relevant to you
March 13, 2015 by admin
The Publishers’ Forum (April 27 and 28, 2015 in Berlin) analyzes and discusses the transformations in the German book market in an international context and from a variety of different perspectives. Three reasons why this is relevant for you:
Reason 1: financing â€“ what options are available to independent publishers?
First off, the subject of publishers’ objectives and their finance strategies. A glance at the global book publisher rankings makes one thing clear: the biggest publishers obtain their financing via the stock exchange or via bond issues (traded on a regulated market). But what other options are available to classical publishing houses (family-run businesses) that wish to remain independent? Management consultant and investor, Aljoscha Walser (GER), poses this question in his presentation on the theme “Money and Strategy” at the beginning of the conference.
Reason 2: e-books for people who simply cannot buy traditional books
Or, secondly, “the potential of e-books”. Certainly, scrutiny of their modest growth in many areas is important as a barometer for the development of the market in Germany, but it takes an organization like Worldreader (www.worldreader.org) to reveal the truescope of theÂ potential of e-books.
15,000 titles on mobile phones for 180,000 people
Launched five years ago, Worldreader is already active in more than 50 (developing) countries and provides mobile access to a catalog of more than 15,000 titles to more than 180,000 people who would otherwise have little or no access to books and thus to knowledge and learning.
Rights acquisition: a fine balance between asking for donations and supporting local publishers
In Berlin, Colin McElwee (UK), one of the three founders of Worldreader, will tell us which advanced technologies made the initiative possible in the first place and what priorities their rights acquisition policy sets. Special attention is given to the acquisition of books from local publishers in the target countries, while major publishing groups are encouraged to donate the use of their digital titles.
Reason 3: how investing in IT helps learning more about the user
In our third example, the challenges facing a non-profit organization like Worldreader overlap with the practical guidance of IT professional for the traditional publishing industry. For example, Matt Turner, CTO of MarkLogic (USA), whose motto is â€śPutting Content and Context into Action”. Matt will discussÂ options that facilitate personalized solutions for individual users and target groups.
Or Steve Odart, founder of IXXUS (UK), who demonstrates how these adjustments have to be reflected in the organization of the entire company.
What to think next: the solutions of today as the challenges of tomorrow
And, last but not least, a recapitulatory and forward-looking discussion chaired by the proven navigator Brian O’Leary of Magellan Media Partners (USA), under the title “What to think next?”. All the theories and findings of the previous two days will be probed to see whether they are sound or where new questions arise.
Tailored to your needs: from presentations to discussions and hands-on workshops
The conference agenda is structured such that the main themes are introduced in keynotes and presentations before we delve deeper during podium discussions. The practical aspects of implementing the ideas presented are then covered in the numerous workshops. This ensures that big ideas don’t just evaporate right away and can instead be refined for application to the specific business environment in a group discussion.
Check out the agenda in detail,Â and register online!