Who’s on top in Chinese fiction

The yearly top revenue based ranking of Chinese writers by Danwei provides, just as in previous editions, some highly interesting (and entertaining) insights in how the Chinese fans and readers are ticking. Don’t only go for the top few names, but read the by-lines, and occasionally check back grounds for the names listed – and you will discover some absolutely valuable and relevant results. The ranking is to be found here.

Freshly brewed: The „Diversity Report 2009“ – Cultural diversity in translations of books: Mapping fiction authors across Europe.

Books allow ideas and stories to travel, and translations are the vehicle of choice. Oddly enough for such a fundamental mechanism at the core of culture and cultural diversity, we have little precise knowledge, and certainly no data based analysis about the patterns formed by those flows, and even less about the forces driving or hindering the exchange.

After having tried to map the flows of translation across Europe at the most general level in the “Diversity Report 2008”, the present analysis has the ambition to break down those general observations to the level of individual (fiction) authors and their work, and track how they move across languages, or how they do not. Metaphorically speaking, we try to get from a general physical map of the European landscape of translations to a road map.

Findings include:

  1. Books translated from English represent on average about one third of the bestselling authors and titles across the continents, with only Sweden being significant exception;
  2. The UK bestseller market is by far the most averse to translations.
  3. As one consequence, national preferences show a much wider variety of – particularly domestic – authors and books, representing on average another solid third of the top segment, to the effect that countries’ reading preferences seem to be much more diverse, than ‘homogeneous’ across Europe;
  4. Only a small group of authors writing in ‘other’ languages than English or the respective local majority vernacular succeed with translations of their work in a larger number of markets and countries, with some like Larsson and Zafón out-competing their Anglo-Saxon peers;
  5. The very top segment in bestseller lists is a very narrow segment indeed, propelling just 2 or 3 authors in their own category for each country, with the singularity of this high peak marking a significant distinction between markets, and remarkably, it is the UK and Sweden, or two markets with a particularly high percentage of domestic authors on top, where the entire curve of the bestselling authors is considerably flatter than in countries with lesser impact of domestic authors;
  6. At least for the past few years, a recognizable number of European, non-English writing bestseller authors evolved and found a broad mainstream readership across markets and languages, yet exclusively authors from “Western” (or “old”) Europe, forming an exclusive club which is almost impossible to access for authors e.g. from CEE.This West-East “one way street” described above is the only pattern where West & East forms meaningful categories, just as “big” and “small” languages and markets of origin seem to play a far smaller role than often assumed;
  7. While in EUWest, no systematic distinction between a (‘high’) literary elite and eventual access to the top bestselling segment across Europe through translations seems to prevail, this is clearly the case for authors from CEE who made their way to the European literary ‘elite’, but as niche authors, not as authors found access to the European mainstream book readership.
  8. The diversity in fiction bestsellers in terms of treated topics, background of the authors, tonalities and styles is huge, and many of the most successful authors are initially ‘made by readers’, and not planned, contradicting, in the initial career of authors and their successful books, the popular notion of bestsellers being engineered and homogenous.

These findings come with a few provocative insights.

  • The market for rights and licenses which is currently the core driver for translations, does not take in the full spectrum and diversity of what is on offer from authors across Europe, nor what seems to be reader’s preferences. Instead, only a limited set of authors from a restricted set of backgrounds are given the full access to the European reading markets, despite the fact that the recent careers of European non-English writing authors provide strong indications that an appreciative readership for such a wide diversity may exist. The funding policies for translations lack the information and the tools for a realistic assessment of their efficiency.
  • The data compiled and, at least partly, analyzed for this report suggest that a more differentiated and realistic picture of the cultural dimensions of the European book and reading markets can actually be developed;
  • The ambivalent role of English as a bottleneck and as a driving force:
    All general translation data show the evidence of how little is translated into English, if compared to other target languages; and yet more of the ‘elite’ authors are available in English than what is generally assumed. English therefore plays a significant role as a transfer language (together with French and German), a factor of growing importance as the readiness of reading literature in certain foreign languages (most often this means: in English) seems to spread. In many markets, English reading of books written not only in English, but in any language seems to expand, and new digital technologies will drive this development forcefully in the near future.
  • For policy makers, this brings up the critical question of either continuing to focus on translations between the many languages, or to also emphasize lead programs of translations into English.
  • The potential for innovation by digital:
    As digital distribution currently picks up momentum with electronic reading devices and most new titles being rapidly available not only in print, but also in digital formats, there is a strong likeliness that books in translation as well as in their original editions (or in one transfer language, notably in English) will spread much more easily than in the past; this aspect has the potential to develop into a “game changing” mechanism for all kinds of niche reading, hence for literary translations, within a relatively short period of time.

The full „Diversity Report 2009“ is ready for download at www.wischenbart.com/translation .

So what did you learn in Frankfurt this year?

…I would be asked,

fbm2009-panorama while still recovering from the ritual book fair cold & cough, and at the same time recapitulating the many many chats and conversations with friends and colleagues, customers and partners in 4 days that feel like, frankly, like a couple of weeks.

Thinking now, in retrospective, of all the self appointed custodians in defense of  „holy culture“ and the „holy book“, I must stress: Oh yes, how right they are! Look at my friend Gwyn, a true digerati indeed. What is he doing? Feeding his laptop a bun? Confounding reality and those virtual illusions? Oh my god!

We see, in fact, that the end of reason must be near indeed!

fbm2009-gwyn-feeding-the-la

And yet, that future has already a long history, with lots of lost memories…

…remember this antique reading device from Sony? Was it in the good old 20th century? Or even earlier?

fbm2009-old-sony-reader

I think to remember some distant past.

Or that Rocket e-Book!

fbm2009-rocket-ebook

The funny thing about these e-readers on display at this year’s Frankfurt book fair, however, was the surprising fact to find them, the old ones as well as the most recent exemples, in a section called

…“Non Books“!

fbm2009-non-book

Whoever had decided this categorization was a wise person in fact. Much wiser than most publishing executives, and more knowledgable than all thoase association officials and conference organizers who, as a rule of thumb, tend to miss this crucial point largely: E-Books won’t be just books. They ARE non-books.

Now it is up to us to figure out what they will be really!

Personally, I suppose it is all about reading!

fbm2009-manga-reading

Even if readers don’t always look as we would imagine them.

It is true, that some would prefer that those readers never grow up, really.

fbm2009-child-reading

This applies to individual readers…

…and even more so to reading communities:

fbm2009-iran-protest

The Islamic Republic of Iran chose to have not only ONE booth, but several, including one in the children section, next to all those Mangas, and one in the Middle East section.

By doing so,  they wanted certainly had the intention to heavily promote their self confidence and their strength – not anticipating at all that, attrackting a load of silent protesters, this would make the protest against each of its stands only much more visible all over the fair!!!

We learn: PR is a tricky thing. This must have also been the lesson taken by the official organizers of China when they opted for displaying not only books from the People’s Republic, but also a selection from Taiwan.

fbm2009-2-china-principle_0

Hower, the ambitious organizers must have picked more books than the censor could read. And some of the books from Taiwan may tackle a sensitive issue which goes officially as the „One China Principle“.

Not being sure what these books contained exactly, the censor decided to place a bright green sticker, in Chinese and English, on every single Taiwan book chosen for the official selection.

This wonderful sticker read: „Any claim denying the One-China Principle in this book will be rejected.“

fbm2009-2-china-principle_2

With a sense of irony, one may see in this action a globalized version of the Google-settlement „opt-out“ clause! We could dream up such „opt out“ references for many funny opportunities, I suppose!

Anyhow, it was a good fair

fbm2009-bookfair-rush

with everyone rushing from hall to hall, and most of us professional attendees were catching, as I already mentioned,  the ritual cold while we were making fun of ourselves.

Keep in touch! And: C u in Frankfurt next year!

The Global Ranking of the Publishing Industry – a close up

Preparing for Frankfurt? Find a detailed analysis of the Global Ranking of the Publishing Industry in a close up analysis

In German here

In English with focus on trade publishing here > go to October 2009 newsletter

In English with a focus on professional / science / education and on globalizatioon here :

A survey portraying the top 50 publishing groups worldwide, with a revenue based ranking, trends and developments for the past 3 years – and lots of insights to be drawn from those data.

Vier politische Variationen auf Jorge Luis Borges

Virtually all the big ancient libraries have been destroyed – Alexandria, Xi’an, Cordoba – yet not by new technologies but deliberately by military power. What does this teach us about today’s controversy on new digital libraries? (in German only)

Fast alle der großen alten Bibliotheken wurden zerstört – aber nicht durch neue Formen und Technologien des Wissens, sondern durch politische Macht. Was sagt uns das fr die aktuelle Kontroverse über digitale Bibliotheken?

Weiter lesen.

Presenting the Global Ranking of the Publishing Industry 2009 at the Frankfurt Book Fair

The Global Ranking portrays the industry’s top companies in a truly global perspective, highlights change and continuity, and the forces that drive it. The editors in chief of the leading professional trade magazines analyze how the economy and technology as well as globalization re-shape publishing today.

Speakers: Fabrice Piault (Livres Hebdo), Nigel Roby (The Bookseller), Thomas Wilking (buchreport), and Brian Kenny (Publishers Weekly). Rüdiger Wischenbart, moderator.

Where: Hall 8.0 Clients’ Lounge L993
When: Wednesday, 14 October 2009, 11:00 – 11:45 am

Hot new books? Here!

I admit that I would go a long way only to find a reason to put up this unique picture featuring comic legend Dennis Patrick in his hay day as a pop culture icon likened until today by his fans to Elvis Presley or Lucille Ball.

patrick_dennisBut I don’t need to be original myself. It is good enough to do my humble job as a chronicler of current international book bestseller lists.

To my great surprise, this month’s top Italian charts are headed by Patrick’s famous „Auntie Mame“ („Zia Mame“), an unlikely winner as the book was originally published in the 1950s in the US, reprinted in many languages and editions ever since, yet without much of a fuss.

But at once, it rings a bell with Italians at this moment. Of course one may point to the co-incidence with another juicy title, „Papi“ – refering to Italy’s Prime Minister as a much admired hero of young girls and, once again, of political havoc recently – so perhaps one more time, those damned bestseller lists are more telling about what is going on than most of us would suspect.

Which is why, for more than four years now, we are analyzing them. And you can find our reading of those lists, and what they reveal, in many of the leading international book trade magazines, like the Bookseller, Publishers Weekly, Livres Hebdo, buchreport, Svensk Bokhandel, China Publishing Today or, speaking of Italy, in Informazioni Editoriali. And you find back issues of our insights here.

It is about tracking all the diversity in books across markets and languages. And one thrilling aspect is to identify possibly interesting new writer’s talent as it appears first in its original cultural environment. This is why from next month on, we will highlight a „title of the month“ together with our analysis – in our partner magazines as well as here on this blog.

Skeptical about e-Books? Here is the solution!

ebook-smell1With the enthusiasm and the energy we are so fond of, and thanks to a hint from Sabina, we found and hereby proudly present THE solution for all those who regret that with e-Books, book sniffing may come to an end:

Tested with all available e-Book formats, comes in 5 flavors, with attractive (yet a bit surprising) pricing, and easy to use.

Spread the word! Feel the sensation! Be happy at last.

Google, Europe and Us. On some oddities with regard to the Google Book Settlement, Europeana and a reader’s perspective.

Following the controversy around the Google Settlement and European publishers‘ and author (and collecting) societies, one could assume to witness a battle between a bunch of European Jedi knights against that Dark Vader from Mountain View, California. From a more detached reader’s point of view, things are clearly more complex.

While Google chose to digitize works from libraries at a massive scale since 2004, European representatives of copyright holders call on lawyers and legislators to fight the US settlement between the industry giant and stakeholders such as author and publishing representatives in a stand off that, in Germany or Austria in particular, has taken on the forms of cultural wars.

If things were so simple though.

A good moment of research in the database of Europeana, the European digital library network opposing Google, generates rather puzzling results.

First of all, pictures by far outnumber texts. Take Thomas Mann (1875 – 1955), the German Nobel laureate of 1929. We find 152 pictures and 45 text files, out of which only 10 are works by Thomas Mann. 9 of those are in Hungarian, 1 in Greek which can’t be opened. The Hungarian files include major works of Mann in full text, such as the Tonio Kröger, published initially in German in 1903.

The digital collection of modern classics of the Hungarian ‚Széchényi‚ National Library is impressive indeed. It includes such master pieces as the collected short stories of the Argentinian Jorge Luis Borges, or the novel  „La Peste“ by French Nobel laureate Albert Camus, all in Hungarian translation.

A copyright note to the digital collection, identifying the „Hungarian Electronic Library“ MEK as the „administrator“ of the public site, indicates:

The copyright and other privileges are owned by the author/owner of the document (if he/she is known). If the author or owner expressly specifies conditions regarding the distribution and usage somewhere in this text, then those terms overrule the limitations stated below. Furthermore he or she is responsible for that too, that the distribution of this document in electronic form doesn’t hurt some other person authorship rights.”

And it furthermore allows a stunning set of free usages of its pages , clearly disregarding any copyright restrictions on the original works which it puts on display in Hungarian translation (for which, we hope at least, they have acquired the digital rights):

This document can be freely copied and distributed, but you can use it only for personal purposes and non-commercial applications, without modifying it, and with proper citation to the original source.”

Another good example is French modern classic Paul Valéry, whose digitization by Google from US library copies was one of the starting points for the rage of France against the Anglo-dominated cultural effort of bringing books onto the Internet in the first place (with Europeana being one of the most direct results of the case).

Looking up texts by Paul Valéry (1871 – 1945) in Europeana results in 10 links to digital texts, none in French, and most from the Slovenian National and University Library of Ljubljana, including „The Crisis of the Mind“, a key text of Valéry’s. The two letters – „Kriza duha“ in Slovenian – have been published initially in 1919 in English by Athenaeum in London, and then reproduced, in French in August of the same year, in „La Nouvelle Revue Francaise“.

As the Slovenian National Library provides no clues as to the printed sources (aside from a bland „From the collections of Variteté A.D.“), nor the translator nor the copyright, I found those details instead on the original publication of Valéry’s letters with another digital version , put up onto the web by a Massachusetts based organization, „The History Guide„,  which aims at giving students and teachers good content to „revolutionizing education in the spirit of socratic wisdom“ and issuing, as it goes, its own ‚creative commons‘ kind of conditions of usage with its site.

In fact, this is not the only online ressource for Valéry’s seminal pamphlet. The Université du Québec à Chicoutimi is so proud of its digital (French) version of „La crise de l’esprit“ that it not only places it in a nice layout, but even adds the name and Email address of the person who did the digital version so nicely, Pierre Palpant. Thank you very much for your help indeed!

In return, „La crise de l’esprit“ cannot be retrieved from Europeana, or its source, „Gallica„, the pride of „La Bibliothèque nationale de France“, BnF, for copyright reasons.

As for Thomas Mann’s „Tonio Kröger“, I can find it full text at Scribd, a generally ‚legal‘ portal, yet with lots of copyrighted, not so kosher reading stuff uploaded by and for students as well, and – my favorite finding by far – anpther copy at the most popular Italian dating site, „Amore Infinito„, in a bi-lingual version as a translation exercise and promo sample for its translator Heinrich F. Fleck who even claims a copyright for his translation, and refers to „casa Fisher“ (recte Frankfurt based Holtzbrinck daughter S. Fischer) for the original rights.

At Google books, I find most texts by Mann and Valéry with only their bibliographical data, yet no quotes, but an English collection of Valéry’s „Writings„, including some of his poems in French, in a still available edition of „New Directions“, the famous house of Ezra Pound, William Carlos William, or more recently, Robert Walser and Roberto Bolano.

„Tonio Kröger“, of course, is also available as an e-Book for legal download, for instance at Mobipocket at Euro 1,20.

It is all a big mess indeed.

This by far non-exhaustive research of only a few titles of two writers, a French and a German modern classic, neither one a bestseller for their rights holder, Holtzbrinck’s S. Fischer for Thomas Mann, and Gallimard for Paul Valéry, are good enough though to provide a glimpse on the many mirrors reflecting books and related copyrighted material (or, even more so, so called orphaned works with no obvious rights holder to ask for permissions) onto the web. For good reasons, I excluded any notorious piracy sites in this research.

As a reader, I have serious doubts that at this stage, a good solution for me can evolve out of a legal battle between author or publisher organizations, and the likes of Google. And yet, of course, I want rights to be respected, and writers and others who are adding value to be paid.

It certainly must not be rewarded that one actor, in this case Google, decided to move first forcefully, and than, reluctantly, may comply to questions asked later. And I share the deep skepticism towards Google’s growing clout on the „world text mass“ („Welttextmasse„), the wonderful term coined by the ever good intuition of Peter Glaser. Furthermore it is not acceptable to simply apply US law to Europe.

This said, I must add that I don’t see either any reasonable perspective in expecting the same committees of stakeholder organizations who so far did not produce a lot more than angry calls for a silly „battle for our culture“ may come up now with anything more meaningful or productive than over the past five years, since Google started its digitization of libraries on a grand scale.

Instead I consider some European version of a „fair use“ formula a desirable perspective, and a European equivalent of the Google settlement is most likely the best and the most realistic way of developing a balanced system for handling copyrighted content on the Internet – with the creators AND the readers in mind. With no such settlement, all that we get is huge bills for lawyers, and little rewards (yet a huge chaos) for everybody else.

Interestingly, the outgoing Commissioner for the Information Society at the European Commission, Viviane Reding, has had the most clear words in this respect recently, as she said: „If we do not reform our European copyright rules on orphan works and libraries swiftly, digitisation and the development of attractive content offers will not take place in Europe, but on the other side of the Atlantic.“

As a footnote, I want to add that even if one doesn’t buy into the argument of Mrs Reding’s statement (which I consider as highly appropriate though), it is to be noted that she at least speaks about that process in a perspective for the future  – while most self appointed defenders of the endangered book culture speak of it only in the past tense.

The Jedi knights and Dark Vader are certainly great fun in a movie, or a novel. But they do not provide a valid blueprint for what needs to be done for us readers, or for authors or publishers.

Deutsche Fassung hier.

Invitation: On Translation conference and Diversity Report 2009

Following up on the very successful and fruitful debates at last year’s „On Translation“ conference at the Vienna book fair Buch Wien, we prepare for a next move with the “On Translation” conference and “Diversity Report2009 and want to encourage your participation and involvement.

Presentations and debates will focus on reliable information sources and professional tools for analyzing and better understanding translation markets, and on the relevance of publishing to cultural diversity.
A new „Author’s and Publisher’s Exchange“ will link between the general debate and the requirements of publishing professionals.

The goal is to have, with the conference, a professional platform for organizations and for publishing professionals interested in translation and cultural diversity, while the report is meant to provide data and insight as a starting point for a well informed debate.

When? November 13, 2009
Where? Buch Wien 09 Messe Wien
Full details, registration and preliminary program: here

More about Buch Wien 09: here

As for the “Diversity Report 2009” please find a detailed preview here.

Please circulate the information about both the conference and the upcoming report and/or link to www.wischenbart.com/translation from your website, blog or twitter!

See you in Wien in November

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